Email Marketing Campaigns
Marketing is all about building and maintaining relationships with your customers, and email plays an important role in modern communications. Less expensive than regular direct mail, email marketing can be even more effective.
To be effective, email campaigns (like all marketing efforts) require strategic planning, great design and copy, list management, and analysis and reporting. Taconic Marketing is experienced in developing and managing email marketing campaigns for our clients. After discussing your objectives, we will help you turn your goals into targeted communications that inform, entertain and keep you in touch with your customers.
Email marketing is best accomplished using a "white hat" provider like Constant Contact, although we will use any service you prefer. Generally speaking, mass mailer services include design templates, list development and management tools (including the very important "opt-out" feature) and detailed reporting. We customize the templates to coordinate with your overall communications strategies (or build a "look" from scratch, if necessary) and assist you in preparing compelling, informative copy. At your choice, we can maintain your online mailing lists, summarize the detailed reporting for your review, design and coordinate direct mail tests and assist you in developing strategies for future mailings. Alternatively, you and your staff can perform some or all of these tasks.
Call us today to discuss how your business can use email marketing to improve your market communications.