Print Design Portfolio

Market Communications

Client: Yorkville Sports Association

Project: A Big Check. What could be more fun than winning a prize? Giving one! Yorkville Sports Association awards cash prizes to first place teams in several of their leagues. To make the presentation even more fun for the winners, we developed a 36" wide ceremonial check featuring the NYC skyline artwork used in the YSA logo.

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Client: Fieldhome

Project: Fieldhome, a center for rehabilitation, skilled nursing, luxury assisted living, memory support and child care in Cortlandt Manor, NY has an ongoing need for advertising and marketing materials to communicate the range and quality of services they provide. Given the nature of the services Fieldhome provides, all of our materials feature people in therapeutic settings, using actual staff, facilities and residents whenever possible.

We recently completed a redesign of the Fieldhome website, which we maintain on an ongoing basis.

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Given the range of services Fieldhome provides, careful design is imperative to assure that all text is readable and presented with adequate white space. This is one in a series of newspaper and magazine ads produced for the Fieldhome.	DVD Label LF Communications produced a series of DVD presentations for the Fieldhome. Taconic Marketing provided package artwork, utilizing actual photos of facilities and staff to reinforce the message of compassionate, caring services.	This complex design piece included a removable "refrigerator magnet" with Fieldhome contact information. In addition to design, we coordinated with the mailing service. Design integrity and communication functionality is maintained after the magnet is removed by including contact information under the magnet. The back of the postcard details the offer. The magnet reflects the "look and feel" of Fieldhome materials as a standalone piece.	Announcement of new services Postcard Back

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Given the range of services Fieldhome
provides, careful design is imperative
to assure that all text is readable and
presented with adequate white space.

This is one in a series of newspaper
and magazine ads produced for the
Fieldhome.

DVD Label

LF Communications produced
a series of DVD presentations
for the Fieldhome.
Taconic Marketing provided
package artwork, utilizing
actual photos of facilities
and staff to reinforce the
message of compassionate,
caring services.

This complex design piece included
a removable "refrigerator magnet"
with Fieldhome contact information.
In addition to design, we
coordinated with the mailing service.

Design integrity and communication
functionality is maintained after the magnet is removed by including
contact information under the magnet.

The back of the postcard
details the offer.

The magnet reflects the "look and
feel" of Fieldhome materials
as a standalone piece.

Announcement of new services

Postcard Back

Postcard Series
These postcards were sent to the same mailing list at one-month intervals. The design challenge was to maintain a consistent, identifiable Fieldhome look, while assuring that each piece was distinctive enough for the recipient to realize it was a new mailer with a different message and offer.
The first card introduced the winter special offer and used images seen frequently in Fieldhome advertising Postcard Back	The second card uses a mixture of stock and client photos to convey a warm, personal feeling. Postcard Back	The third card graphically contrasts the warmth and comfort of the Seabury at Fieldhome with the challenges of winter living. Postcard Back

Postcard Series

These postcards were sent to the same mailing list at one-month intervals. The design challenge was to maintain
a consistent, identifiable Fieldhome look, while assuring that each piece was distinctive enough for the recipient
to realize it was a new mailer with a different message and offer.

The first card introduced the
winter special offer and used
images seen frequently in
Fieldhome advertising

Postcard Back

The second card uses a mixture of
stock and client photos to convey a
warm, personal feeling.

Postcard Back

The third card graphically contrasts
the warmth and comfort of the
Seabury at Fieldhome with the
challenges of winter living.

Postcard Back

P.O. Box 263, Wynantskill, NY 12198 • 914.419.1880 • info@taconicmarketing.com

Taconic Marketing: Websites and Marketing for Small Businesses

Print Design Portfolio

Market Communications