Print Design Portfolio
Logo Design
Client: Perennia Landscaping
Project: Perennia Landscaping is an established business in northern Westchesster, NY with a substantial and loyal client base. As part of a website design project we reviewed their corporate identity and devised a new, updated logo featuring an abstract floral illustration. Our goal was to reflect the sophistication and quality of Perennia's landscape design services, and to present an identity which would appeal to both existing and new customers. On the website, the logo is displayed on a dark background and the type color is modified for contrast. Vector artwork was provided to facilitate sign production and the logo was rendered in a vertical layout and in grayscale for use in black and white advertising.
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Client: Craig Schulman, Broadway Black & Blues
Project: Still in the planning stages, Broadway Black & Blues will feature Broadway stars of song and dance with a repertoire drawn from shows like Smokey Joe's Cafe, The Wiz and more. The logo captures the elements of dance and music in a colorful flowing image. This logo, without the dancer, can be rendered in line art for black and white use.
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Client: Sand Lake Chorale
Project: The Sand Lake Chorale is an amateur singing group in Rensselaer County. Formed several years ago, the chorale identified the need for more branding and publicity. This simple logo uses the Papyrus font to convey an informal feeling appropriate to the group. The choice of blue evokes the feeling of the nearby lake. Rendered in vertical and horizontal formats.
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