Custom Web Design
No cookie-cutters here! Taconic Marketing specializes in creating custom, professional, affordable websites and marketing materials for small and mid-sized businesses and organizations.
A website is an essential marketing tool for most businesses. A well-designed website provides detailed information about your products and services, facilitates customer service, allows online purchases and more. It saves you time and money by answering routine customer questions (e.g. hours of operation, directions), makes your print and radio advertising more effective, and gives your prospective customers the information they need to make an informed purchasing decision.
Our approach to website development positions your site as an integral part of your overall marketing plan, assuring that it will support your communications and customer service objectives. We take the "mystery" out of website development, helping you to leverage technology to improve your business. With more than 20 years in interactive design, Taconic Marketing will become your technology marketing partner, assisting you not only with developing an effective, objective-driven website but with all aspects of online marketing, including using Facebook and social media to promote your business,
We design websites with your ongoing operational needs in mind as well. We offer comprehensive website maintenance services to keep your site current, or if you prefer a "DIY" approach, we will develop template pages to facilitate updating the site using Adobe Contribute.
Let Taconic Marketing take the stress out of creating your website! Call us today to discuss a custom-designed website for your business or organization.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the art and science of fine-tuning a website to maximize the probability of first-page placement in the search engines.
Search engine optimization starts at home — your home page (and throughout your site). While we make no guarantees or warranties about search engine placement, our development process is sensitive to the details that are likely to enhance your appropriate placement within the "organic" (unpaid) search listings. (No reputable SEO consultant will guarantee results — there are many variables and complexities in the process, and the search engine algorithms are proprietary.)
Search engines are one of the most important tools available for marketing your business. In fact, more than 85% of consumers use search engines to find what they are looking for online. We are experienced in all phases of SEO, starting by incorporating best practices in the websites we develop.We can help you determine your target search terms and optimize your site to reach consumers searching for your products and services. We will discuss keywords and keyword phrases with you, assist you in incorporating these important elements in your page copy, develop descriptive and helpful page titles and include suitable meta tags to describe your business, products and services.
We also review existing websites, making recommendations for improvements to enhance your position in search listings.
Call us today to discuss how we can help your business become more visible on the web.
Site Design Review / Redesign Services
Is your existing website working hard for you? We will review your website and make recommendations for improvements.